Idrica es una compañía de ámbito geográfico mundial que recoge el éxito de la transformación digital de Global Omnium, empresa española con más de 125 años de experiencia en la gestión del ciclo integral del agua.
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Cliente
Idrica
Sector
Empresa
Tecnología
Disciplina
Branding
Digital
Diseño web
Cliente
Idrica
Sector
Empresa
Tecnología
Disciplina
Branding
Digital
Diseño web
El nombre era esencial a la hora de mostrar a la compañía como una marca consolidada y reflejar toda la experiencia y potencia tecnológica de sus predecesores. Idrica conecta con estas necesidades, a la vez que remite al área de negocio de la compañía y permite su crecimiento en diferentes direcciones. Junto al nuevo nombre creamos el tagline Smart water for a better world, un preciso reflejo de la visión de la compañía.
La nueva imagen, por su parte, necesitaba mostrar esta experiencia y, a su vez, revelar un punto de vista más contemporáneo. Definimos un isotipo de forma circular, a modo de botón, de manera que se vinculara a la tecnología actual y con el entorno digital. El resto de elementos, desde el logotipo hasta el sistema gráfico, conjuga esa valor de experiencia con la parte más innovadora para impulsar a la compañía en su transición hacia nuevos niveles.
Conoce más proyectos de Idear Ideas como los realizados para: Sanycces y Alenta.
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