Parkron® es una nueva app que nace con la finalidad de ofrecer soluciones de aparcamiento a un público particular y profesional que se mueve por ciudad, busca optimizar su tiempo y valora por encima de todo el servicio.
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Cliente
Parkron
Sector
Tecnología
Disciplina
Branding
Cliente
Parkron
Sector
Tecnología
Disciplina
Branding
Para este proyecto nos encargamos de definir la identidad visual y los soportes de comunicación de la marca, así como también las líneas maestras para el diseño de la interfaz.
Con la intención de expresar el aire exclusivo y la naturaleza digital de la compañía, definimos una identidad sobria pero dinámica y un símbolo geométrico que se aplica en blanco y negro en soportes impresos, mientras que en soportes digitales varía a tonos azul y verde de inspiración RGB.
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