La Fundación del Hospital Provincial de Castellón es un organismo sin ánimo de lucro que impulsa y fomenta desde el 2004 la actividad investigadora del Consorcio Hospitalario Provincial de Castellón, dotando de innovadores tratamientos oncológicos, oftalmológicos y de salud mental.
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Cliente
FHPC
Sector
Salud
Disciplina
Branding
Diseño web
Cliente
FHPC
Sector
Salud
Disciplina
Branding
Diseño web
Buscando mejorar su propuesta de valor y comunicación para seguir siendo un centro de referencia clínico, docente e investigador en los ámbitos de su competencia, decidió contar con Idearideas para el desarrollo de una nueva identidad visual y estrategia de comunicación.
Rediseñamos su identidad visual de la Fundación y su página web buscando una marca que proyectara una imagen de vanguardia y responsabilidad con los demás, partiendo de un tono optimista, seguro y cercano. Bajo el lema “Investigación. Compromiso. Futuro”, todo ello se trasladó a diferentes soportes y herramientas de comunicación offline, online y RRSS para conectar tanto con los socios como con el tejido social.
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